THIS IS WHY YOUR BLOND HIGHLIGHTS TURN RATCHET AF
Going to pool parties are all fun and games - until your new blond highlights turn green. BUT..what if you haven't visited the pool this summer and you still notice that green tint?
That because minerals in your shower water are likely wreaking havoc to your blond tones. Copper and iron are natural oxidizing minerals found in areas with hard water as well as your home's piping system. "Hard water with high levels of copper, and chlorine to kill the copper is a threat to blondes," explains Dana Ionato, colorist at Sally Hershberger Downtown in New York City. They cause hair discoloration - which means green tints, brassy shades, and fading highlights.
Many cities in Europe disinfect their tap water with chlorine. Important note for highlighted locks: "With ‘potholes’ in our hair due to lightning color treatments," explains Lindsay Hebrank, Color Director at Antonio Prieto Salon "chlorine can grab onto our lovely locks and turn them an untrendy shade of ugly."
What's our solution? KLEAN protects your hair from discoloration and saves you time and money from frequent salon visits. Our KLEAN Shower Filter reduces your exposure to mineral contents, chlorine, and other impurities in your shower through a process known as Redox.
Here's how it works: the KDF ingredient utilizes a unique combination of copper and zinc creates an electro-chemical reaction. During this reaction, electrons are transferred between molecules and some harmful contaminants are changed into harmless components. Free chlorine, for instance, is changed into benign, water-soluble chloride. Similarly, some heavy metals such as copper, lead, mercury, and others, react to plate out onto the medium's surface as well.
Below are some lab reports from our KDF supplier:
- Removes over 90% of free chlorine.
- Removes lead, hydrogen sulfide, and other heavy metals.
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